Snow-covered mountain peak with rocky slopes and patches of forest below.

Marketing-Focused Visual Storytelling with Measurable Impact

With a strong background in marketing and advertising, I specialize in creating compelling visual content that drives real business results. At my previous advertising agency job and my current videographer and photographer role, I use my skills in shooting high-quality images to craft brand narratives that resonate with audiences, producing content that is designed to convert.

Currently, as the full-time photographer and videographer for YMCA of the Rockies, my work has been instrumental in achieving:
✔ 12.36 ROAS over the year through strategic content creation
✔ 13.7 million impressions and 4,551 bookings driven by campaign-focused visuals
✔ 140% year-over-year ROAS growth on social media through optimized content

Brand & Website Loop

I was tasked with creating a brand and website loop for the YMCA of the Rockies; as a one-man band I was responsible for getting non-actor volunteers to be on camera and creating everything from the storyboard to the final edit.

Authentic Marketing

I also work on less polished videos, such as this adventure vlog I shot for the Estes Park Center of the YMCA of the Rockies. This entices viewers to want to book a stay, during a season where the Y typically sees less stays.

Working with mainly non-model volunteers, my goal on every photoshoot is to get my subjects in motion to create authentic pictures. I also shoot our cabins and landscapes, from both the ground and the air.

Photography

People navigating a ropes course in a forest, wearing helmets and safety gear.
Snow-covered building with Christmas lights and decorations, labeled "Administration," in a mountainous winter setting.
Sunset over snow-covered mountains and a small town with colorful sky.
Person in pink ski jacket and helmet smiling in snowy landscape.
Three people cross-country skiing in snowy landscape with cabins and trees in the background.
Group of people playing a block-stacking game inside a cozy room with wood walls and a fireplace. One person is holding a block, while others watch and smile.

More Brand Content

I also have experience shooting products and other brand content. Here are two pieces from my time working for the startup advertising agency Fortitude in Fort Collins.